The Brief

Capitalise on the global buzz around Netflix’s blockbuster Territory to elevate awareness and drive visitation to the Northern Territory by reimagining its image for a local and international audience.

The series launch of Territory made the ideal platform to showcase the authentic, awe-inspiring Northern Territory – a land that’s both rugged and welcoming, wild yet deeply connected to its people and culture.

A one-off promotion wouldn’t do – we needed a multi-faceted campaign that redefined the NT’s identity on the world stage.

The Process

The Work

The Territory. For Real. invited audiences into the “larger than life” experience of the true Northern Territory.

A bold 3D “For Real” graphic was applied to NT landscapes to amplify its epic nature, while a TVC featuring NT broadcaster Charlie King connected the show’s location, Marianne Station (Tipperary if you’re a local), to the real NT.

The show’s title graphic was used across all campaign assets to further highlight the connection between the fictional show and the real NT.