The Brief
Kylea Tink, Independent Federal MP, set out to unseat a Liberal in blue ribbon heartland.
As an Independent, she could do things the incumbent couldn’t. CV were tasked with creating a two-phase political campaign that showcased the strengths and capabilities of an Independent.
A strong economy and climate action? Support for small business and economic innovation? Only an Independent can deliver on both.
To highlight this, our campaign showcased Kylea Tink’s policies and the freedom and strength that comes with an Independent candidate.
The Process
The Work
We introduced Kylea to North Sydney before educating the electorate on her policies, reiterating that an Independent can champion both climate action and economic growth.
Assets included TVC, social collateral, digital OOH screens, a GIPHY sticker set and even carbon offset truck curtains.
Why it Worked
The campaign was successful – Kylea Tink won the seat for North Sydney with a 12% swing away from Liberal incumbent Trent Zimmerman.
“We’re so thankful to have had Common Ventures as part of our extended team. There is no doubt our creative stood out from the sea of standard political advertising and made a huge impact in setting us apart from the other candidates.” – Kylea Tink Campaign Communications Director, Eleanor Docherty
