Breville sought to position their new smart oven as the antidote to mealtime stress. Aimed at younger North American consumers, we had one mission: demonstrate how the Speed Dial provides a simple and versatile way to put a healthy meal on the table quickly.

The
Brief

The
Process

To do so, we ditched the standard kitchen appliance playbook of spotless kitchens and photoshopped smiles. Instead, we’re celebrated those beautifully chaotic moments of real life when dinner needs to appear before the hangry meltdowns begin. Or when unexpected guests arrive just as you’re contemplating toasties for dinner.

A 90 second hero film captures those moments with a sprinkle of magical realism: one twist of the Speed Dial and voila, crispy perfection appears. We extended this culinary shortcut across social and retail touchpoints, proving that sometimes the most revolutionary kitchen tool isn’t complicated tech – it’s thoughtful simplicity.

The
Work